Texas Ranchers—a resilient breed, weathered by sun and soil, their legacy etched into the very landscape they tend. As the scorching Texas sun climbs high, these stewards of the land brace themselves for another summer of challenges and triumphs.
Drought and Extreme Heat
For the second consecutive summer, drought and extreme heat bear down on Texas ranchers. The parched earth cracks, and the grass—once lush and green—now withers. Cattle seek shade under sparse mesquite trees, their hides dusty and eyes weary. Water sources dwindle, and the land thirsts for relief1.
Thinning Herds
Ranchers face tough decisions. To save on animal feed and hay costs, some consider thinning their herds. It’s a financial balancing act—a delicate dance between preserving the future and surviving the present. The cattle, too, feel the strain—their ribs more pronounced, their bellies hollow. Yet, resilience runs deep in their veins, passed down through generations of survival1.
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